Author: Ravichandra M

Engaging Audience

Tips and Tricks for Engaging Audience

“Pooh, I have invested huge sum of money on state-of-the art Digital Signage units, But Return on Investment is pathetic” – This might be the opinion of many business players who have adopted Digital Signage methods of advertising and information sharing. It is not the Digital Signage hardware that need to be blamed but failure…
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September 22, 2018 0

Digital Signage Trends of 2018

August 2018 is over and changes that got initiated in beginning of this year in Digital Signage market are still going strong. 3 major trends sweeping the Signage world are: Mobile-Signage Integration Segmentation AI based Dynamic content Mobile-Signage Integration Smart Phones are miniature cousins of Digital Signage and many players in Digital Signage arena treat…
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August 27, 2018 0
Digital Signage World

Being All-Rounder is Key in Digital Signage World

IPL cricket, Hollywood or Bollywood, All-Round performers get auctioned for whooping price. All-Rounders and All-in-One Shops are gaining popularity across different market segments. So, if we question ourselves that why people prefer ONE-STOP-SOLUTION Super Market or Shopping Mall to different vendors scattered throughout a Market Area? The answer might vary from person to person but one common answer will be ‘CONVENIENCE’. Yes, getting…
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August 18, 2018 0
Interactive Digital Signage

Interactive Feature Differentiates Flake from Grains in Digital Signage World

Classroom gathering or Entertainment crowd, grabbing audience attention depends on the quality of Interaction you have with them.  Today all of us are driven by Apps installed in our smart phones isn’t it? Small kids get Gaming Apps installed while elders use variety of Apps catering to Banking needs or online bill payments, Railway booking…
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August 13, 2018 0
Digital Signage

Content is the Brain of Digital Signage Systems

Having state of the art Digital Signage Player with high resolution Display but no good content to render on it, sounds like ‘Beauty without Brains’ saying isn’t it? Yes, A good Digital Signage system should have a holistic outlook with both Hardware and Software designed to catch clients’ eyes. Content and Content Management Systems (CMS)…
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July 28, 2018 0

‘Interactive Digital Signage’ is Retailers Darling to Compete with Online Stores

India is flooded with online marketers like FlipKart, Amazon, Zomato, Swiggy, Myntra and dime dozen players. Online shops are luring customers from even remotest corners of the country as a result brick and mortar retailers with physical shops/outlets at upmarket areas are hit severely in their business transactions. Do the retailers have any panacea to…
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July 22, 2018 4
Digital Signage In Business

Digital Signage In Education Institutions

Digital Signage in Education is a new revolutionary change. The digital era brings complete transformation in education sector and adds whole new level of learning the things and understanding them even better. Education has changed rapidly in the way content is delivered to the students with teachers and educationists embracing technology to deliver the goods.…
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July 13, 2018 1

Digital Menu Boards: Boon for Fast Food and Darshini Hotels

Digital Menu Boards a variance of digital signage comes in handy for both customers and staff of fast food, Restaurant and Hotels. Weekends if you decided to eat-out and visit any Fast Food or Darshini hotel that has acquired fame and name, placing your order at the cash counter itself is a hurricane task! Even…
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July 7, 2018 1

Aiddition Technology amongst the Top Six Start ups that Twinkled @ Bengaluru. ITE BIZ 2016

20 years ago Karnataka Govt. took an initiative to attract Information Technology ventures to Karnataka through a flagship event conducted in the month of November to meaningfully celebrate Rajyotsava. This tradition is continued by Govt. even after 20 years to maintain the brand name of being I.T capital of India. This 19th edition of Bengaluru ITE-BIZ-2016, held to attract investments…
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December 20, 2016 0